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Venue booking revenue calculator

Enter the enquiries your venue receives each month, how many turn into tours and signed events, and your average event value. You will see the bookings and revenue your current funnel produces — and what a better tour rate would be worth.

Your numbers

Enquiries per month

Enquiries that book a tour (%)

Tours that become bookings (%)

Average event value ($)

If your tour rate improved by (percentage points)

Tours per month

14.0

Events booked per month

4.2

Revenue per month

$25,200

At this rate your venue books $302,400 of events a year, and 26 enquiries a month never make it to a tour.

What 10 more percentage points on tours is worth

1.2 extra events a month — $7,200 more each month, or $86,400 a year. Most of that comes from replying faster and chasing every enquiry on a schedule instead of when someone remembers.

Track your enquiries free

How to use these numbers

The two levers in this calculator are the two steps most venues lose events at. Enquiry to tour is usually about response speed and follow-up; tour to booking is about how the tour is run and how quickly the quote lands.

To improve either one you first need the real figures for your own venue — every enquiry logged with its source, every tour and its outcome, and every quote and booking with its value. That is exactly what Atrium records for you, alongside venue booking software for availability and deposits, and our free venue management software for the whole team.

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Questions venue owners ask

How do I work out my venue's booking conversion rate?

Divide the number of events you booked in a period by the number of enquiries you received in the same period. If 40 enquiries produced 6 booked events, your conversion rate is 15%.

What is a realistic enquiry-to-booking rate for a venue?

It varies by venue type, price point and how fast you reply. Rather than chase an industry average, measure your own rate for three months and work on the single weakest step: enquiry to tour, or tour to signed contract.

Why does follow-up speed change the numbers so much?

Couples and event planners usually contact several venues at once. The venue that replies first and books the tour tends to win, so a small lift in your tour rate multiplies straight through to booked events and revenue.

Stop estimating — measure it

Create a free venue workspace, log your enquiries and tours, and watch these numbers come from your own pipeline instead of a guess.

Get started free